Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.
‘Inspire and develop the builders of tomorrow’
Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
‘Inventing the future of play’
We want to pioneer new ways of playing, play materials and the business models of play - leveraging globalisation and digitalisation...it is not just about products, it is about realising the human possibility.
"Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.
- Innovate for children
We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
- Environmental leadership
We want to create positive impact through our environmental actions. We want to address climate change by reducing our emissions through improving our energy efficiency, and we want to source and use resources responsibly and to improve our waste management. This is to ensure we do not consume resources and materials at a faster rate than they are regenerated, so that future generations can also benefit from the same variety of resources and materials our generation has access to.
- Caring, ethical and transparent
We want to maintain our caring, ethical and transparent business conduct with respect for human and labour rights, while doing everything we can to promote and protect our employees’ well-being and safety.